Principles of Marketing

Principles of Marketing

Sample Course Outline: Principles of Marketing

Topic: Introduction to Marketing & Marketing Mix (4Ps)

Learning Outcomes:

1 Define marketing and its importance

2 Explain the 4Ps (Product, Price, Place, Promotion)

3 Apply marketing concepts to real-life business examples

Lesson Structure:

1 Introduction (5–10 mins)

2 Concept Explanation (30 mins)

3 Real-life Examples Discussion (20 mins)

4 Activity / Case Study (20 mins)

5 Recap & Q&A; (10 mins)

Sample Assignment

Choose one business and analyze how it applies the 4Ps (Product, Price, Place, Promotion). Word

count: 800–1,000 words.

Sample Quiz

1 What is marketing?

2 Which is NOT part of the 4Ps? (Product, Price, People, Promotion)

3 Give one example of Place strategy

4 Define Target Market

5 True/False: Marketing is only about selling

Industry Experience Integration

With over 10 years in banking and financial services, I integrate real-world insights into teaching,

helping students understand how theory applies in real job environments.

Alignment with MQA Standards

My teaching materials are structured with clear learning outcomes and aligned assessments,

ensuring compliance with programme standards and encouraging critical th